Rachael Walker got her start in the craft kombucha industry almost 3 years ago. While working at Whole Foods, she started fermenting her own kombucha and experienced nearly immediate relief with her acid reflux and digestive issues. Her home-brewed kombucha quickly gained popularity and demand.
At the age of 26, she started, Life’s a Buch, a kombucha company based in Fort Collins, CO. In the past 3 years she has experienced great success and growth, but the success hasn’t come without a fight.
Like many businesses, Rachael faced many challenges with the onset of COVID-19 and the stay-at-home order that ensued.
In this episode, Rachael will share:
To connect with...
Times of crisis can often feel isolating, but Nick Armstrong of WTF Marketing shares how difficult times are opportunities for community to be strengthened.
Nick Armstrong of WTF Marketing is a community player who models the importance of communal living in his interests, volunteerism, and professional life. He is the Geek-in-Chief behind WTF Marketing and has co-organized community events like Fort Collins Comic Con, Startup Week Fort Collins, TEDxFoCo, and more.
In this episode, Nick shares his story of how an important question from his doctor steered his course from living under great stress to doing what he enjoyed most with creative outlets, ultimately leading him to marketing. His approach to marketing and small businesses is refreshing, innovative, and inspiring, and he has so much wisdom to share on the value and importance of community through crisis.
In this episode we’ll tackle topics such as:
Growing a business is hard, but Justin Janowski seems to know how to do it as he has modeled with Faith2Influence.
After a variety of experiences in sales and entrepreneurship, Justin took the leap to launch Faith2Influence and it did not seem like the best time. A baby was on the way, his wife quit her job to focus on raising the family but Justin knew in his heart he HAD to start Faith 2 Influence.
So, he quite his job and hit $400K in sales 12 months later. This podcast episode shares that story as well as key points on some of the following topics:
- Why you should always live from your passion
- Importance of defining your audience and knowing your "who"
- Some of the most common sales mishaps businesses have
- Sales strategy and sales success tips for small businesses
Justin Janowski is serving Christian business men and helping them be more healthy in Faith, Business, and Family through Faith2Influence. Regardless of your passion or worldview, there is a lot...
This week I’ve been hit with the simple realization that clients are not just going to come to us. We have to go out and find them.
It sounds obvious but it’s hard to accept and do something about. I want clients to find us online because we put out great content, and some will.
This has came to the forefront because I’ve seen it in my friend’s businesses. They will ask me why I think they aren’t getting business and it seems so obvious.
They are hiding behind online marketing as an excuse to not reach out to people and I am just as guilty.
You see, we hear stories all the time of people that make it big…whatever that means. They put out some Facebook ads or got a ton of clients from a good video or their websites SEO. We hear them say “we just had the right product at the right time and the clients came to us, everybody came to us!”
This week on The Small Business Storytellers, we dive into a conversation with Alex Ruiz and learn about the crazy journey she has had as a storyteller.
How do you know the difference between what makes an average story and what makes a great one.
Alex Ruiz started her career as a storyteller in the news world, where she learned to capture stories quickly. After a few years, she realized this was not for her and decided to launch her own storytelling business, Canvas and Light.
Now, years later, Alex Ruiz and the team at Canvas and Light have told documentaries following the Syrian refugee crisis along with other stories around the world, while producing incredible wedding videos along the way.
Alex even tells the story of capturing Abby Wambach's wedding!
If you love storytelling and hearing about what makes great stories, you will love this episode.
If you want to hire or find out more about Alex and her company Canvas And...
If you are in Northern Colorado, we will help you build your podcast strategy and launch plan from our experience launching podcasts. Come into our studio once every 4-8 weeks to record a batch of episodes. From there we handle the following services:
Our pricing model is based on a per episode rate. The rate...