Could you answer this question in one sentence? Could your employees or customers answer the question if someone asked? Would this be an easy conversation to have with someone else? If not, there may be a defining disconnect in your messaging and branding as a business.
Each of your customers needs to know why you exist. Until they do, they will not care about what you have to offer.
Don’t get me wrong, what you do is important — the quality and consistency of your service/product matters. What you do is essential in growing your business. But you can’t stop there.
The “why” behind your business is one of the most important things you can communicate with your customers.
Research has shown now, more than ever, people care about the values behind a business or brand. So much so that defining why you exist could be the main influencer to moving a prospective customer through the buyer’s journey.
Marketing descriptions of your products/services only go so far. And if we’re honest, they all start sounding the same. You will always face existing and new competitors in your business journey. But the defining factor is this: They can’t duplicate why you do what you do. They can’t duplicate your story.
This week, spend time clarifying why your business exists.
Grab your phone and make a video for your audience explaining why your business exists. You’ll see people are excited to hear there is a purpose behind your brand.
Communicating your “why” starts small and can start today. Pick up your phone, film a video, and send it to your customers.