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Nick Armstrong WTF Marketing

How Community is Strengthened in Times of Crisis with Nick Armstrong of WTF Marketing

Sep 15, 2020

Times of crisis can often feel isolating, but Nick Armstrong of WTF Marketing shares how difficult times are opportunities for community to be strengthened. 

Nick Armstrong of WTF Marketing is a community player who models the importance of communal living in his interests, volunteerism, and professional life. He is the Geek-in-Chief behind WTF Marketing and has co-organized community events like Fort Collins Comic Con, Startup Week Fort Collins, TEDxFoCo, and more.

In this episode, Nick shares his story of how an important question from his doctor steered his course from living under great stress to doing what he enjoyed most with creative outlets, ultimately leading him to marketing. His approach to marketing and small businesses is refreshing, innovative, and inspiring, and he has so much wisdom to share on the value and importance of community through crisis.

In this episode we’ll tackle topics such as:

  • What marketing companies should be doing as businesses in this time of crisis
  • What does acceptance look like within a community
  • The value and importance of community in the small business world
  • How consistency, clarity, and trust can strengthen your business in times of crisis

 You can hear more from Nick Armstrong at You can also check out to listen/watch videos and interviews with local business owners talking about their “pivot stories” through the COVID-19 pandemic.

Listen to the full episode below to hear from Nick Armstrong and the importance of community in times of crisis.

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